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Holly Young of Hirschhorn + Young Graphics to speak on
Exploring Packaging Innovations at L&NW Symposium
Ms. Young's goal is to encourage and enlighten attendees on
all of the possibilities beyond the 4 walls of conventional packaging. |
5.16.2006 |
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Milwaukee, WI - May 16, 2006
Hirschhorn + Young Graphics (H+Y), a leading provider of production art, regulatory graphics compliance and packaging design solutions, today announced Holly Young, the company's president, will participate in a label symposium. The symposium is produced by Label & Narrow Web magazine, and expected to draw nearly 100 converting-industry professionals to the Milwaukee Hyatt Regency Hotel on May 16th.
Ms. Young's presentation is part of a 2-day event focusing on knowledge, ideas and networking for the narrow web professionals throughout the country. Thinking "beyond the box" with all of the tools of the trade available to designers and marketing execs is the point of Ms. Young's presentation. Among the highlights of her presentation are the following issues:
- Before the consumer will actually BUY the product, they must see it! And as statistics prove, many consumers make that decision right there at the shelf! How can your product stand out on the crowded shelf!
- What does the CONSUMER & YOUR CUSTOMER need from you as a supplier and partner?
- Ms. Young quotes from a Business Week article last year, Editor Bruce Nussbaum wrote: "When people talked about innovation in the '90's, they invariably meant technology. When people speak about innovation today, it is more likely they mean design."
- Exploring all of the elements of design, innovation AND consumer & customer trends to ensure the product on the shelf will sell and is compliant with all of the issues of today!
- There is so much regulatory, FDA & EPA required data on labels today such as the Drug Facts and Nutrition Facts boxes, that fold-out labels are a good solution. |
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