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Holly Young of Hirschhorn + Young Graphics presents - "FROM LEGAL TO LOVELY:Overcoming Regulatory Obstacles to Innovative Packaging", at the HBA Show in NYC.
Ms. Young will be sharing the secrets of what it takes to keep that beautiful, innovative package...beautiful, AND compliant with packaging regulations around the globe. |
9.13.2006 |
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New York, NY - September 13, 2006
Hirschhorn + Young Graphics (H+Y), a leading provider of production art, regulatory graphics compliance and packaging design solutions, today announced that Holly Young, the company's president, will participate in the "Labeling and Decorating: New Ideas" session at Health & Beauty America (HBA). The session is expected to draw nearly 100 beauty industry professionals to this session of the HBA Education Conference.
According to Ms. Young, "Getting your product to market fast means the packaging is CORRECT too! There are numerous regulatory obstacles waiting like land mines to derail even the most innovative package getting to the market. And it's not just the government or regulatory agencies, there are a number of environmental groups who focus on cosmetics and health & beauty aids."
Ms. Young's presentation & workshop focuses on providing the tools necessary to ensure innovative packaging is acceptable wherever the marketer wants it to be sold.
During the workshop segment of the session Ms. Young will:1 - Outline a system of evaluating your packaging needs at the earliest stage possible.
2 - Help you in deciding on realistic expectations for "global" graphics and packaging with a multi-step process called H+Y Global Graphics StrategyTM.
Young explains, "The end result in these steps is to pinpoint any of the regulatory aspects of your overall Global Strategy so that you can guide the design, the package and the innovation in the best possible way at the very beginning!"
The HBA Expo runs from September 12 to 14, 2006 at the Jacob Javits Convention Center in NYC. For information and tickets please register online at www.hbaexpo.com. |
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