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Hirschhorn + Young Graphics received
Award for Marketing/Advertising Innovations
at the 2008 ICMAD CITY Awards for Cosmetic Innovators of the Year
6.19.2008
New York, NY – June 19, 2008
The Independent Cosmetic Manufacturers and Distributors (ICMAD),
announced today at their 34th Annual Meeting and Gala Awards Dinner that Hirschhorn + Young Graphics received the top award for Marketing/Advertising Innovations for their SunFun Sunscreen Giveaway Product.

The award was presented to Holly C. Young, President of H+Y Graphics, for their innovative use of a sunscreen giveaway product that depicts compliance to the proposed FDA Sunscreen rulings soon to be put into effect. The product concept, conceived and designed by Hirschhorn + Young, New York, involved three other companies donating their product and services for the marketing giveaway. Brad-Pak Enterprises of Garwood, NJ, supplied the four-ounce brushed aluminum bottles and pumps. June Jacob Labs of Moonachie, NJ, provided the sunscreen and filling. Quality Assured Label of Hopkins, MN, printed the multi-page label which carried the pertinent product information and display area for crediting the contributing vendors. The idea was conceived to educate the sunscreen industry on how the proposed FDA rulings would affect the labeling of the product and, at the same time, introduce prospective clients to the various vendor services.

This distinctive ICMAD award will compliment the collection of awards that H+Y has received in the past from industry groups such as New Jersey Packaging Executives Club (NJPEC) and The New York Women’s Chamber of Commerce (NYWCC).

From left to right, Marcus Tirado of H+Y, Matthew Silpe of June Jabobs Labs, Holly Young of H+Y, Jenifer Brady of Brad-Pak Enterprises, Amy Hull of Quality Assured Enterprises, and Barbara Reed of H+Y

Hirschhorn + Young Graphics provides a comprehensive suite of production art regulatory graphic compliance and packaging design solutions that help bring health and beauty products to markets around the globe. Experts in maintaining brand integrity while meeting regulatory graphics compliance for product packaging, their industry-leading list of clients includes Estée Lauder, Clinique, Chanel, Lancome, Bath & Body Works, Avon, Aveda and many others.

ICMAD President, David Schieffelin, Holly Young of H+Y, Penni Jones of ICMAD


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